Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Damage/Split Ends/Breakage
- Scalp Buildup
- Color Safe

Key Benefits:
- Deeply cleanses hair and scalp without over-stripping or drying
- Targets buildup from product, excess sebum, and metals in water
- Color-safe, non-stripping, pH-optimized

Highlighted Ingredients:
- Activated Charcoal: Absorbs toxins, excess oils, and dirt in the hair and scalp.
- Salicylic Acid: Clears sebum buildup without stripping essential moisture and lipids.
- K18PEPTIDE™: Works as a protective shield to reduce protein loss that can weaken hair to keep it feeling soft, strong, healthy, and clean.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This detoxifying shampoo effectively clarifies hair of product buildup, excess oil, and metals common in tap and hard water with a pH-optimized formula that is color-safe and won't leave hair over-stripped or easily tangled. The K18PEPTIDE™ helps to maintain hair health with no fillers or deposits left behind.

Fragrance Description: Clean citrus scent

Clinical Results: In a clinical study on a bleached hair tress after 1 wash with detox shampoo:
- 99% of product buildup was removed
- 95% of sebum was removed
- 76% of copper was removed